Transforming the MIFF Festival Hub at ACMI

MIFF Self Adhesive Vinyl CLEAR 2024 (4)
Photo credit: Dan Butler

Transforming the MIFF Festival Hub at ACMI

At Evan Evans, we’re thrilled to have contributed to the Melbourne International Film Festival (MIFF) 2024 by enhancing the ambiance of the Festival Hub inside ACMI. While ACMI itself is an iconic venue known for hosting some of the most significant cultural events in Melbourne, our focus was on a specific space within this vibrant hub, ensuring it resonated with the energy and creativity of MIFF.

Dan Butler, our Senior Accounts Manager, expertly managed the project, overseeing the printing and installation of bespoke graphics that brought the Festival Hub to life.

Our Contribution

For MIFF 2024, we provided a series of high-quality visual solutions tailored to the Festival Hub, including:

  • EasyDot Removable Decals: These decals were ideal for temporary use, applied to various surfaces within the Festival Hub. They added dynamic branding elements that reflected the festival’s contemporary and artistic vibe.
  • Self-Adhesive Vinyl Clear: Installed on glass partitions and windows within the hub, these graphics created a modern, polished look that invited festival-goers into the MIFF experience.
  • Festival Hub Plinths: Wrapped in vibrant, removable vinyl, these plinths served as eye-catching wayfinding tools, helping visitors navigate the MIFF activities within the hub.

The Heart of MIFF at ACMI

The MIFF Festival Hub, nestled within ACMI, became a central spot for attendees to gather, engage, and celebrate cinema. According to the ACMI website, this year’s festival featured:

  • Critically acclaimed films and future award contenders from around the world
  • An elevated XR program and discussions with global talent
  • The Campari Cinema Lounge, offering a place to relax, eat, drink, and discuss the festival’s offerings

Photo credit For Bar photo and closeup of Window: MIFF Instagram (@Melbfilmfest), with the photo attributed to @RCSTILLS

Our graphics not only enhanced the visual appeal of the space but also contributed to the seamless flow and experience within the hub.

Partnering for a Unique Event Experience

This project is a testament to Evan Evans’ ability to deliver high-impact visual solutions, even within specific, confined spaces like the MIFF Festival Hub at ACMI. We’re proud to have been part of an event that celebrates creativity and innovation in film.

Need to elevate a space for your next event? Contact Dan Butler and the team at Evan Evans to discover how we can bring your venue to life with custom graphics and installations.

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