Local government and Evan Evans: a growing partnership
Each year professionals from all over Australia within the marketing, public relations and communications areas of government come together at the Government Communications Australia (GCA) Conference to network, discuss and award good ideas and find out about new products and trends in the government and broader communications industries.
Evan Evans first partnered with GCA in early 2013, providing them with directional signage, official GCA flags, banners and hand waver flags for the 2013 conference held in Sydney.
Mindful that the event was being held in a newly-renovated hotel, we contacted the organisers to understand what could be done within the parameters of the hotel’s policy on signage and set up.
The conference was happening across several areas and rooms in the hotel so directional signage was important but rather than using standard signage, we put it to the GCA team that floor signage would be a more interesting approach and they immediately agreed.
The official burnt orange GCA colour was used by our designer to produce GCA ‘bubbles’ made of Tough Media Indoor that were installed in carpeted areas of the conference to direct delegates from one room to another.
In the main conference room, our designer created simple but effective artwork for the large vertical flags that hung either side of the stage and the burnt orange hand waver flags we produced popped on the white tablecloths of the delegate tables.
With 2014 well and truly underway, we’re now in the final stages of production for the 2014 conference to be held in Melbourne at Hilton on the Park.
This year we’ve worked closely with event organisers and the GCA committee to help shape the look of the new conference venue and enhance the experience of conference goers.
As each delegate enters the venue via the sweeping staircase leading in from the foyer they will be met head on with directional witches’ hats, wheelie bins and vibrant artwork across the floor as we embrace this year’s conference theme of Rates, Roads and Rubbish.
Without giving too much away, the conference space will be transformed for the Awards dinner and we’ve gone all out this year creating different stage backgrounds for the day and night events, media backdrops and custom tablecloths and placements to bring the awards to life.
Our continued support of GCA is a direct result of our dedication to the needs of government sectors in Australia and we have look forward to forming new relationships at this year’s conference and revisiting old friends.
The Government Communications Australia Conference is on from Wednesday 26 February until Friday 28 February 2014.
Visit the GCA website for more information.