Case Studies

Melbourne International Comedy Festival 2014

“The Melbourne International Comedy Festival is, and let me make this clear, the most fun that can be had in Melbourne all year.”

THE BULLETIN

 

Once again, we are so proud to be associated with the Melbourne International Comedy Festival for 2014. Evan Evans is the preferred supplier of all venue and outdoor signage for the Melbourne International Comedy Festival.

Signage supplied by Evan Evans in 2014 included:

Outdoor Signage – City of Melbourne (and Fed Square) super and standard banners, Melbourne Airport internal and external banners, tram panels, and Tullamarine banner

Venue Signage – Fed Square, City Square, ACMI, Forum, The Princess Theatre, The Forum, Melbourne Town Hall, The Capitol Theatre, Vic Hotel, Hi-­‐Fi Bar, Portland Hotel, The Famous Spiegeltent and Trades Hall

Other – Festival Bus wrap, street sign posts, backdrops, A-Frames, pull‐up banners and the Comedy Mid-Air exhibition

 

The Melbourne International Comedy Festival is, without rival, the premier comedy event in the Southern Hemisphere and stands proudly alongside Edinburgh Festival Fringe and Montreal Just For Laughs as one of the three biggest comedy festivals in the world. 

Now in its third decade, the Melbourne Comedy Festival continues to break records and attract more converts every year. Those yet to catch ‘Festival fever’ are over-­‐awed as the Melbourne CBD and fringes turn into a swirling, whirling comedy twister emanating from its ‘eye’ of the Melbourne Town Hall.

Every possible theatre space, street corner and pub nook and cranny are over-­‐run by comedians of every kind.

The Melbourne Comedy Festival brand is recognised nationally, and internationally, and as Australia’s largest cultural ticketed event, it’s a key fixture of Victoria’s events calendar – not to mention the happiest place in Australia every autumn! 

"The Festival extends a huge thank you to all the Evan Evans team for your support; the success of the Festival is only possible through the valued contribution and engagement of all our partners, performers and audiences"

Sydney Film Festival 2014

Sydney Film Festival 2014

Sydney Film Festival

As a proud production partner of the 61st Sydney Film Festival we were thrilled to see the streets of Sydney come alive with over 350 vibrant flags that we have produced locally.

Sydney Film Festival is one of the world's longest-running film festivals and is a major event on the New South Wales cultural calendar.

This year’s festival theme "Together in the dark we share our stories", offers bursts of colour, fun characters and a hint of humour!

For superb vision of our work click here to view our highlight video that shows off Sydney and the film festival in all its movie glory!

More information at www.sff.org.au

Virgin Australia Fashion Festival 2014

Once again, Evan Evans was so proud to be a supporting partner to the 2014 Virgin Australia Fashion Festival 2014

Our project management team worked with festival organisers to supply all venue graphics at major sites including the Sofitel Hotel and Melbourne Docklands. All venues looked fitting for the festival with flags, banners and directional sign's unique for each of the sites used.

Guestes were dressed for the venue and of course, we at Evan Evans, dressed each of the venues for the guests!

Sea-Doo stores adds a splash of colour

High adrenalin sport met high impact graphics when Sea-Doo stores across the country reinvented their storefronts for their national campaign.

A combination of Tough Media, One Way Vision and Vinyl Block Out was used to cover the store buildings, windows and footpaths.

Creating an impressive 3D experience for passersby's, Sea-Doo have literally melted the vibrant colours of their products onto the pavement, making the store front appear to expand beyond the window and onto the street.

Government Communications Australia Conference

Evan Evans partnered up with Government Communications Australia (GCA) in early 2014 and when the annual conference came around in February, we were asked to step in and brand the three-day event at the Hilton Hotel in Melbourne.

The Government Communications Australia conference provides Marketing and Communications specialists in the government sector the chance to network, discuss and award good ideas and find out about new products and trends in the communications industry.

Evan Evans provided GCA with directional signage, official GCA flags, banners and hand waver flags for the event.

The conference was happening across several areas and rooms in the hotel so directional signage was important but rather than using standard signage, we put it to the GCA team that floor signage would be a more interesting approach and they immediately agreed.

The official burnt orange GCA colour was used by our designer to produce GCA ‘bubbles’ made of Tough Media Indoor that were installed in carpeted areas of the conference to direct delegates from one room to another.

In the main conference room, our designer created simple but effective artwork for the large vertical flags that hung either side of the stage and the burnt orange hand waver flags we produced popped on the white tablecloths of the delegate tables.

Port Melbourne comes to life with FlagTrax

The beautiful beachfront shopping village of Port Melbourne was given a make over in early 2014, with colourful street banners and flags installed along the busy Bay and Beach Streets using the Australian-made state-of-the-art tracking system FlagTrax.

Chairman of the Port Melbourne Business Association, Paul Littman, says the banners brought the area to life.

“Apart from providing a much needed boost of colourful promotion along the streets, the banners are one of the most effective ways of promoting our events and festivals to both locals and the thousands of people who arrive via cruise ships each year,” said Paul.

The existing light poles that stretch along the two main roads in the area had been in need of upgrading for quite some time so local business owners were delighted as they watched the new banners and tracking system being installed.

Paul Littman added, “By using our existing poles we saved money on the initial installation and moving forward, now that we can change the flags over ourselves, there will be huge cost savings compared to the older banner system and even opportunities to raise revenue through leasing the highly visible spaces to promote local business and events.”

Clarence Valley Council gets on track

Street Banners are an extremely effective way of communicating about cultural events, sport events and festivals. They provide a vibrant and strong visual presence and allow organisations like Clarence Valley Council to undertake marketing campaigns on a large and impressive scale. 

Thanks to advancements in street flag and banner installation, and a little help from us, Clarence Valley Council is leading the way when it comes to this kind of marketing.

After visiting the area in early 2013, we put an idea to Clarence Valley Council – what if they could change their street banners without any cost or delay?

They were interested and started planning which areas would benefit first.

In mid-2013 we installed 12 FlagTrax systems in the municipality, enabling Clarence Valley to change its flags and banners up safely from the ground and with none of the previously unavoidable costs Council was used to facing.

The unique track system of FlagTrax, built right here in Australia allows Clarence Valley Council to install new flags and banners from the ground – its bustling streets and roadways will now go uninterrupted when the time comes to change up flags and banners as FlagTrax eliminates the need for time-consuming traffic management plans, cherry pickers, power outages or any forward planning from Council.

Melbourne International Film Festival 2013

The well-established Melbourne International Film Festival, or MIFF for those in the know, has been showcasing the best in cinema from all over the world since 1952.

As a cultural partner in 2013, Evan Evans provided signage, flags and banners for the festival, which saw venues throughout Melbourne’s CBD draped in lines of people prepared to brave Melbourne’s ever-present winter chill in the name of film and culture.

For a festival as intelligent, challenging and diverse as MIFF, we knew it was vital that our products met the high expectations of event organisers and appealed to cinema-goers.

The annual film festival brings visitors to Melbourne from all over the world so we knew the experience needed to start on the street, where tourists and passersby would be drawn in with interest. The first step was to install super banners for display all over the city in the lead up and throughout the festival.

Each year as the festival comes to town, the Greater Union cinema on Russel Street swells with thousands of film-goers coming and going.

Greater Union’s high ceilings and traditional multiplex cinema layout was perfect for signage that could reflect a time when going to the cinema was an experience like no other and so we got to work straight away.

A light box banner spanning the length of the exterior of the Greater Union building was created in the iconic MIFF colours of red, blue, green and white, drawing people in to the cinema and off the busy Melbourne streets.

Inside the venue, large way finding signage was produced at a grand scale and flags, rather than traditional signage, were hung from the ceiling at the top of the steep staircase to direct patrons toward each cinema.

To the right of the stairs by the ticket box stood the large media backdrop produced using the lightweight and easy to assemble matrix frame and as patrons descended the stairs on their way out they never had to question what was going on, with a Melbourne International Film Festival banner spanning the width of the exit wall impossible to miss.

The centrepiece of the festival in 2013 was the Forum Theatre in the heart of Melbourne, which housed the festival’s closing party.

Large silk banners were hung from the ceiling either side of the stage, flowing toward the floor and in the Forum’s foyer and at smaller venues, traditional and portable banners were erected, working with the larger installations to link the venues and spread the energy of the festival further than the cinema screen.

Melbourne Festival

Evan Evans were happy to be chosen to work with Melbourne Festival on their increasingly popular annual event.

This prestigious international event runs over 17 days in October every year and for the most recent festival in 2013, Evan Evans provided Melbourne Festival with products ranging from flags and super banners to the signage of their ticket booth and covering the Melbourne Visitors Centre in Federation Square. Also supplied were café barriers, A-frames showing directions and event times throughout Melbourne's CDB and vibrant venue signage highlighting the events and installations in each area across the 17 days.

  • Melbourne Festival

Kew Junction shopping precinct windows

Christmas came alive at Kew Junction in 2013 thanks to the creative minds at Corporate Incentive Solutions in conjunction with Max Wald and the Kew Junction Business Traders Association.

Lewis Carroll’s magical tale of Alice in Wonderland unfolded from window to window; each styled much like the famed Myer or Harrods windows many shoppers may recall from childhood.

The Evan Evans team worked closely with the creative minds behind this project to produce the multilayered, dream-like window displays using
 a combination of our Matrix Display Systems, laser-cut window decals and pop-up foam graphics to create a 3D set for each shop front window.